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ItalianoA stay for Valentine's Day at 20% **EXPIRED offer
Book by July 17th and save 20% on your 3 to 7 nights stay between July 15 and September 13, 2026.
Celebrate an unforgettable romantic holiday at 20% off for Valentine’s day
A Valentine's Day holiday at 20% off!
This year, pull out all the stops! Treat your loved one to an unexpected weekend with unforgettable memories.
Treat yourself to an unforgettable Valentine's Day with 20% off your stay!
Turn your weekend into a unique and romantic experience. Book one of our aparthotels and enjoy a warm and intimate setting to celebrate your love.
With our fully equipped kitchens, you can share a home-cooked dinner, or simply savor moments of complicity
The fascinating history and origins of Valentine's Day
The history of this romantic holiday stretches back to ancient times, with origins rooted in Roman traditions. Long before it became a global celebration, the festival of Lupercalia was celebrated in Rome to welcome spring.
It was only later, during the 5th century, that the Church associated this time with Saint Valentine, transforming a pagan feast into a popular day for lovers. Today, people throughout England and the world continue this original tradition every February.
More than folklore: how traditions evolved ?
While many origins remain associated with the past, the way people did celebrate has shifted through the years. In the United Kingdom, the day was once known for the original custom of sending handmade cards, often linked to the natural rhythm of mid-February. What was once called a strictly religious feast transformed into a popular secular festival for lovers everywhere. This new era of celebrating embraces multicultural roots, proving that love is a timeless celebration that continues to inspire men and women to create their own history.
Beyond gifts: a new cinematic romance in our cities
While flowers and cards have been the standard gifts for years, modern celebrating has evolved into a quest for shared experiences. Instead of a million generic tokens, creating a memory through travel to one of our romantic destinations is what truly defines the day.
Whether you choose the royal atmosphere of London, the artistic soul of Paris or the medieval charme of Edinburgh, Adagio places you at the heart of the action.
Your private urban sanctuary for Valentine's
To make your stay truly special, our aparthotels offer a unique balance between home comfort and premium hotel services.
- Flexibility: enjoy a slow breakfast in your room or at our buffet before heading out to discover local festivities.
- Prime locations: our buildings in Brentford, Stratford, or Leicester Square ensure you are never far from a scenic view or a walk at the heart of the city.
- Ultimate relaxation: after a day of exploring, some of our locations offer a sauna or fitness area to ensure your wellness.
A cinematic celebration in the heart of the city
Modern love often finds its best expression through the lens of iconic films and the timeless movie advertisement. Imagine celebrating in a space that feels like a private film set, where every moment spent together becomes a popular memory.
It is the perfect time to transform a simple holiday into a romantic feast for the senses, bypassing the usual box of chocolate. Choose a stay that offers both intimacy and the vibrant energy of the United Kingdom’s most beautiful streets.
Your original love story starts here
At Adagio, we did imagine the perfect urban escape to celebrate your unique bond. Don't just offer a gift; offer a new shared history. From a warm welcome to the intimacy of your apartment, every detail is designed for lovers. Book your stay now and let us be the host of your most romantic memories for Valentine’s day.