Data privacy

The Accor Group's privacy commitment
At Accor we value you, the customer, highly and our first priority is to offer you exceptional holidays and experiences the world over.

Your complete satisfaction and confidence in the Accor name are vital to us.

In our quest to meet your every need, we have put in place a customer privacy policy. This customer Charter explains how ACCOR uses your personal data. The ACCOR Group (ACCOR and its subsidiaries) has grouped its principal rules applicable worldwide into "7 principles".

Consent

"Personal data" (hereafter "PD") shall mean all information gathered and recorded in a format which permits us to identify you personally, either directly (your name, for example) or indirectly (e.g. your telephone number). Before you send us this information, we recommend you read our customer privacy policy.

Accor's "7 principles" for protecting customers' personal data

  1. Transparency
  2. Legitimacy of use : we will gather and process your "PD" solely for the purposes described in this Charter.
  3. Relevance and accuracy
  4. Retention
  5. Access and amendment
  6. Confidentiality and security : we will put in place all reasonable technical and organisational measures to protect your "PD" against accidental or illicit alteration or loss and unauthorised use, disclosure or access.
  7. Sharing and international transmission : we may share your "PD" with companies of the ACCOR group or third parties (such as our business partners and/or service providers) for the purposes indicated in this Charter. We will take all appropriate measures to guarantee the security of the data shared or transferred.

If you have any questions about the 7 principles of Accor's Data Protection policy, please contact the department below (§13).

Scope

This Charter applies:


  1. To all data processed at our affiliated and managed hotels, i.e. all hotels operating under the ACCOR group name (Sofitel, Pullman, Novotel, Suite Novotel, Mercure, MGallery, Adagio, Ibis, All seasons, Etap Hotel, Hotel F1, Formule 1, Studio 6, Motel 6…). This list is updated regularly.
  2. To all ACCOR booking sites, namely www.accorhotels.com and also to the brand sites ( www.sofitel.com , www.mercure.com , etc.). , www.mercure.com , etc.).
  3. To all ACCOR loyalty websites, including www.a-club.com .

Although our customer privacy policies are not binding on our franchised hotels, ACCOR will do its utmost to promote the "7 principles" set out above to ensure that our franchises adhere to the applicable regulations when processing your "personal data".

What personal data is collected?

As an ACCOR customer, you will be asked to provide certain information about yourself and/or the members of your family, such as:

  1. contact details (surname, first name, telephone number, email address, etc.)
  2. personal details (for example date of birth, nationality, etc.)
  3. information about your children (e.g. their first name, date of birth, age, etc.)
  4. your credit card no. (for booking and transactions)
  5. your ACCOR loyalty programme number or membership number of another partner programme (Air miles for example)
  6. your dates of arrival and departure
  7. your preferences and interests (smoking or non-smoking room, preferred floor, type of bedding, which newspapers you read, sports, cultural interests, etc.)
  8. your questions/comments during or following a stay in one of our establishments.

As a general rule, we will not collect any information about children under 18 years of age other than their name, nationality and date of birth, which will be provided to us by an adult. Please ensure that your children do not send us any "PD" without your consent (via the Internet in particular). Should this happen, please contact us to have this information removed.
Furthermore, local laws may also classify other information as sensitive, including your credit card no., leisure interests, personal activities and hobbies, whether or not you smoke, etc. We may be required to gather such information in order to satisfy your requests and provide you with a suitable service, such as meeting any special dietary requirements.
The laws in force in certain countries may require us to request your prior consent before gathering sensitive information.

When is your personal data collected?

Your "PD" may be collected by different methods, including:

At the hotel:

  1. Booking an apartment or room
  2. Checking in and paying your bill
  3. While using the Aparthotel or hotel bar or restaurant during your stay
  4. Requests, complaints and/or disputes

Marketing programmes or promotions:

  1. Registering for the loyalty programmes
  2. Completing customer satisfaction questionnaires (e.g. the Guest Satisfaction Survey)
  3. Online competitions or games
  4. Subscribing to newsletters in order to receive promotions and offers by email

Information passed on from third parties:

  1. Tour operators, travel agencies, GDS booking systems etc.

On the web:

  1. Connecting to ACCOR sites (IP address, session cookies)
  2. On-line forms (online booking, questionnaires, etc.)

What is it used for?

We collect your "PD" for the following purposes:

  1. To manage your bookings:
    • For room bookings and accommodation requests
    • Drafting and retention of the legal documents in accordance with the laws in force
    • Internal management of lists of guests posing payment issues or guilty of anti-social behaviour
  2. To manage your stay at the hotel:
    • To monitor your usage (phone, bar, payTV, etc.)
    • To manage room access
  3. To improve our hotel service, specifically:
    • Processing your "DP" in our customer marketing programme
    • Better understanding of your needs and wishes
    • Adapting our products and services to best meet your requirements
  4. To send you newsletters, travel, hotel and service promotions/offers or offers from ACCOR partners. You can unsubscribe from the newsletter at any time by clicking the unsubscribe link at the foot of the page.
  5. To improve ACCOR services, for instance:
    • Conducting surveys and analysing customer questionnaires and comments
    • Handling your complaints
    • Passing on the benefits of our loyalty programme
  6. Improve the user friendliness and security of our ACCOR sites:
    • Better browsing
    • Implementing security measures and preventing fraud
  7. Complying with local legislation (retention of accounting documents, for instance)

Sharing your personal details

We have a presence in many countries and make every effort to offer you the same services throughout the world. To this end, to guarantee you the right to access and change your "PD" (§13), we must share it with other parties inside and outside our company. The following terms and conditions apply:

  1. Inside the ACCOR group: to provide you with the best possible service we may share your "PD" and allow authorised personnel to access it, including
    • Hotel staff
    • Booking personnel using the Accor booking tools
    • IT services
    • Business partners and marketing services
    • Any necessary medical services
    • Any necessary legal services
    • In general, any person in the ACCOR group who is required to handle certain quite specific categories of "PD"
  2. With service suppliers and partners: your "PD" may be passed onto a third party with a view to providing you with services and improving your stay, for instance:
    • External service providers: IT subcontractors, international call centres, banks, credit card companies, lawyers outside the company, mailing houses, printers
    • Business partners
  3. Local authorities: we may also pass on your details to local authorities if required to do so by law, in connection with an investigation or in accordance with local regulations.

International data transfer

For the purposes set out in clause 7 of this Charter, we can transfer your "PD" to recipients inside and outside the company who may be located in countries which offer different levels of "PD" protection.
Therefore, in addition to this Charter, Accor has put appropriate measures in place, including contractual clauses, to ensure the secure transfer of your "PD" to an ACCOR entity or recipient outside the ACCOR group located in a county where the protection levels differ from those offered in the country where the "PD" is collected.

Data security

Accor has taken all the necessary technical and organisational measures, in accordance with the applicable laws, to protect your "PD" against accidental or illegal destruction, accidental loss or alteration, unauthorised disclosure or access. The technical measures include firewalls and among the organisational measures put in place we have an ID/password system and physical protection measures
When you give your credit cards details during booking, your transaction details are secured by SSL (Secure Socket Layer) encryption.

Cookies and external links

ACCOR sites use permanent cookies to personalise your browsing experience (automatic recognition, list of your favourite aparthotels, etc.).

We also collect technical information from your system each time you connect to the site. The information we require includes your IP (Internet Protocol) address, operating system, your browser, screen resolution and the source site link. We use this technical information to improve the browsing experience on our sites and do not pass it on to third parties. These temporary cookies are an element of the technology we use and are required to process your requests. Most browsers accept these cookies but you can also delete them or disable them via your browser settings. There are many browsers available so we recommend you consult your browser's "help" section to find out how to check your cookie preferences. Note that some functions may be disabled if you don't accept cookies.

We may display adverts on our sites or offer links to third party sites and, if you click on these links, your "PD" may be collected by these sites. ACCOR has no control over the data collected by these third parties and cannot be held liable for use or disclosure of this information. Please contact the third parties directly if you would like information about their personal data policy.

This Charter does not apply to your visits to third party websites. ACCOR cannot be held liable for your use of these sites or for their personal data policy.

Data retention

We retain your "PD" only for the length of time required for the purposes set out in our Charter or in accordance with the applicable laws.

Access and amendment

You have a right to access your "PD" collected by ACCOR and amend it, subject to the applicable laws.
To exercise this right, please contact the aparthotel directly.
Should you experience a problem exercising this right, please contact the ACCOR group Data Privacy department:

ACCOR
Département Protection des Données Personnelles (Data Privacy)
Immeuble Odyssey
110 Avenue de France
75210 Paris Cedex 13, France

To ensure confidentiality and "PD" protection, we are required to check your identity before we can answer your request. We will therefore ask you to attach a copy of an official identity document (driving licence or passport) to your request.
If your "PD" is inaccurate, incomplete or out of date, please send all changes to the Data Privacy department (details above).
All requests will be processed as quickly as possible and in accordance with the applicable laws.

Updates

We may amend this Charter from time to time. We therefore ask you to refer to it regularly, and specifically when making a booking at one of our hotels.

Questions and contacts

If you have any questions about the ACCOR group's personal data policy, please contact the Data Privacy department (§ 13).